Who We Are
SemitaCor, LLC is a leadership development and coaching practice that exists to empower people leaders to lead with clarity, integrity, and impact.
We specialize in helping leaders thrive in the messy middle, where you translate vision into reality and turn confusion into clarity.
Our Name:
"Semita" means path. "Cor" means heart. SemitaCor is the path to leadership that's both emotionally grounded and insight-driven—meeting you where you are and helping you lead from who you are.
Meet Ernie Coco — Leadership Partner & Storytelling Guide
The unique combination that sets SemitaCor apart:
25+ years navigating the messy middle: From $2.4 billion federal contracts to nonprofit leadership, Eagle Scout to parish ministry coordinator. I've led through layoffs, managed complex technical teams, guided youth development programs, and helped adults through life transitions. The common thread? Leading people through uncertainty toward clarity.
Story-driven methodology: What started as personal storytelling has evolved into a proven approach. Harold's Purple Crayon teaches creative leadership. Desert Pete's wisdom guides servant leadership. Mountain trek moments reveal next-step courage. These aren't motivational anecdotes—they're narrative-embedded wisdom that leaders remember when pressure hits.
The integration that matters:
Technical credibility meets emotional intelligence. I can speak the language of analytical executives while accessing the heart-centered transformation that creates sustainable change. I understand both the spreadsheet and the story—because real leadership requires both.
My coaching helps you find your footing through stories that work when things get real. Not just any stories, but the ones shaped by a $250,000 contract mistake, life's unexpected turns, and moments that became leadership tools you actually remember under pressure.
SemitaCor isn't just a brand. It's a trail I drew myself through corporate restarts, course corrections, and learning that the best leadership comes from leading with both competence and heart.
These are the lessons I've lived—and the ones I hope to pass on.
Leadership worth remembering.
Leadership worth sharing.
Tools We Use
Working Genius®
Understand your team's true working styles. Teams report 31% improvement in meeting productivity and 67% drop in role-strength misalignment.
TalentSmartEQ®
Certified EQ development across all four domains because emotional intelligence drives 58% of job performance.
Cloverleaf AI
Daily coaching nudges that make behavior change practical and memorable between sessions.